Core Wave Designs

animation process

Video animation has transformed the way we consume visual content. Animation breathes life into stories and messages across various mediums, from captivating cartoons to sophisticated marketing tools. This guide explores the multifaceted world of video animation production services, delving into their types, applications, processes, and the industries they revolutionize.

1 Understanding Different Types of Animation

2D animation

2D animation is the art of creating movement in a two-dimensional space. This involves sequencing individual drawings together to simulate motion. Traditional hand-drawn or modern computer-generated techniques can be used. It’s popular in cartoons, advertisements, and educational materials, offering a unique blend of simplicity and expressive storytelling.

3D animation

3D animation is a complex and sophisticated form of animation that creates characters and scenes in a three-dimensional space. Unlike 2D animation’s flat drawings, 3D animation involves building characters and environments in a digital 3D space, giving depth, volume, and realism to the animated world. This process starts with modeling – creating a 3D mesh of characters and settings. Then, rigging provides a skeletal structure to animate these models. Texturing adds colors and details, while lighting and rendering bring the scene to life with realistic shades and effects. 3D animation is widely used in movies, games, virtual reality, and simulations, offering immersive, lifelike experiences. It demands artistic talent and technical proficiency, with animators using advanced software like Maya, 3D Studio Max, or Blender. The result is a dynamic, visually rich animation that can convey complex stories and emotions, making it a favorite in high-end productions and storytelling.

Whiteboard animation

Whiteboard animation is a distinctive and engaging style of animation that mimics the look of content being hand-drawn on a whiteboard. This style is characterized by its simplistic black-and-white drawings, often accompanied by a narrating voice-over that guides the viewer through the story or concept being illustrated. It’s a powerful tool for explaining complex ideas, processes, or concepts in an easily digestible format. Typically used in educational videos, business presentations, and explainer videos, whiteboard animation simplifies the information, making it more accessible and retainable for the audience. The process involves scripting, storyboarding, and then sequentially animating the drawings to align with the narration, often using digital software replicating the hand-drawn style. This form of animation is favored for its clarity, simplicity, and unique ability to hold the viewer’s attention while breaking down intricate subjects.

Stop Motion

Stop motion is a captivating animation technique where physical objects are manipulated in small increments between individually photographed frames, creating the illusion of movement when the series of frames is played as a continuous sequence. Commonly used materials include clay (in claymation), paper cutouts, puppets, or even everyday objects. Each subtle movement of the object is captured frame by frame, and when played back, it appears as a fluid motion. This labor-intensive and time-consuming process allows for a unique charm and tactile quality, distinct from digital animation. Stop motion is popular in film, television, and advertisements and is celebrated for its artistic and whimsical nature. This animation video production service enables creators to bring inanimate objects to life, telling stories with a distinctive and often surreal visual flair.

Motion graphics

Motion graphics are animation that brings graphic design to life through movement, often accompanied by audio for multimedia projects. Unlike character animation or story-driven animation, motion graphics focus primarily on animating graphic elements like text, shapes, and logos to convey information or create visually appealing sequences. This form of animation is commonly used in advertisements, title sequences, informational videos, and to enhance digital and televised content. It’s a powerful tool for communicating messages clearly and engagingly, merging visual art with storytelling. Using software like Adobe After Effects, motion graphics blend animation, typography, and music to create dynamic, eye-catching content that effectively captures and retains viewer attention. Also, hiring an excellent video animation company promises the best return on investment.

Flash Animation

Flash animation, named after the now-defunct Adobe Flash software, was famous for creating web-based animations, games, and interactive content. It enabled designers to develop lightweight vector-based animations ideal for smooth online playback. Characterized by its unique, often vector-based aesthetic, Flash was widely used for web cartoons, advertisements, and interactive applications. Despite its decline with the rise of HTML5 and more advanced web standards, Flash left a lasting impact on digital animation.

Titling animation

Titling animation involves creating text, often used in opening sequences, movie titles, and end credits. It’s not just about displaying text; it’s about bringing words to life through movement, style, and visual effects. This animation form combines typography with motion graphics, enhancing a film or video’s storytelling and thematic elements. Titling animation captures the viewer’s attention and sets the tone, making it a crucial visual storytelling aspect.

Product animation

Product animation is a dynamic way to showcase and explain products through 3D or 2D animated videos. It visually demonstrates a product’s features, functionality, and benefits, often simulating real-life usage scenarios. This form of animation service is beneficial for marketing, as it can effectively highlight product details and advantages in an engaging, easily understandable format. Product animations are widely used in commercials, online product pages, and presentations to enhance customer understanding and boost sales.

Explainer Video Animation

Explainer video animation is a short, engaging format that uses animation to explain a concept, product, or service. These videos simplify complex ideas into digestible, visually appealing content, often combining entertaining graphics, clear narration, and persuasive messaging. They are an effective tool for businesses to communicate with their audience, enhance understanding, and drive engagement. Explainer video services are highly preferred for websites, social media, and presentations, making them a key element in modern marketing strategies.

Rotoscoping Animation

Rotoscoping animation is a technique where animators trace live-action footage, frame by frame, to create realistic animations. Originating in the early 20th century, this method blends real-life movements and environments with animated elements, achieving a fluid, lifelike quality. Rotoscoping is used in films, music videos, and commercials to create special effects, composite animations, and realistic character movements. This labor-intensive process allows for a unique fusion of live-action and animated worlds.

2 Industries Thriving on Animation

Entertainment Industry:

From blockbuster animated films to immersive TV series, animation is a cornerstone of entertainment, offering endless creative possibilities.

Advertising and Marketing:

Animation captures audiences’ attention like no other medium, making it a go-to choice for memorable and impactful marketing campaigns.

Educational Sector:

Animation has revolutionized E-learning, making learning more engaging and accessible.

Corporate World:

Corporations use animation for effective internal communications and captivating presentations, enhancing understanding and retention.

Gaming Industry:

Animation enriches gaming experiences, bringing virtual worlds to life with stunning visuals and fluid movements.

3 The Creative Process Behind Animation

The video animation process is a meticulous blend of art and technology. It begins with a concept, followed by scripting, storyboarding, and designing characters and environments. Animators bring the story to life, followed by voice-over recording and editing. Advanced software and teamwork make this intricate process possible, which video animation companies deployed to get the best animation services out in the market.

4 Technology and Tools in Animation

Cutting-edge software like Adobe After Effects, Maya, and Blender are instrumental in animation. The advent of AI and VR is opening new frontiers, offering more immersive and interactive video animation experiences. The future of animation technology points towards even more realism and user interactivity.

5 Animation for Branding and Marketing

Animation helps brands engagingly tell their stories. It’s about selling products and creating narratives that resonate with audiences. Successful campaigns using animated video production services stand out for their creativity and emotional connection.


In conclusion, the realm of animation services offers a diverse array of techniques, each with its unique charm and application. From the lifelike movements in 3D animation to the engaging simplicity of explainer videos and the meticulous artistry of rotoscoping, these methods continue to revolutionize how stories are told and concepts are conveyed. Animation production services, in their many forms, remain a vital tool in storytelling, education, and marketing, captivating audiences with their ability to bring ideas to vivid, dynamic life.